Rap icon Jay Z has been named as the executive producer for 2K Sport’s latest NBA instalment. Jay Z is heavily involved in the real NBA championship, part-owning the Brooklyn Nets, and will now help in producing NBA 2K13 with his “artistic vision and style.”
2K say his artistic vision and style will permeate the experience, from the overall look and feel of the game, down to the interactive in-game menus.
Here’s what Jay Z had to say:
This has been a unique opportunity to collaborate with 2K Sports and be a part of one of the best sports video games in history. NBA 2K13 will be the next evolution in sports and basketball culture, and I’m ready to usher in the new era of the franchise.