Amazon has announced that it is changing the name of LOVEFiLM Instant to Amazon Prime Instant Video in the UK. The change will affect mainly Amazon Prime customers, with existing LOVEFiLM customers seeing only a change in branding. For Amazon Prime customers, it means the membership fee will jump from £49 to £79 (when it’s up for renewal), but will get access to Amazon Prime Instant Video for free as a return.
