In anwith Screen Play the Managing Director of Sony Electronic Entertainment Australia, Michael Ephraim, was asked to comment on the ridiculous delays between releases on the PAL/Australian PSN versus the US/Japanese PSN. Ephraim confirmed that the issue was the fact that all content needs to be localized for all the European languages. “We’re in an online space, it’s a global community,” he says.
When pressed that “digital distribution is supposed to break down geographic barriers,” Ephraim responds that “there are discussions and we have identified that. We have been very vocal about it and I think you will see an improvement over the next six months on this issue.” Should we take this to mean that a global online store is coming within the next half a year? Not impossible, but let’s be realistic – we’ll probably see European content lag become much shorter within that time frame (or, hopefully, nonexistent) rather than an entire global PSN Store. Of course, a global store would be a lot better.