HD DVD loses out yet again in the high-definition DVD format war as Warner Bros. goes Blu-Ray exclusive. The company will continue to release titles in both HD DVD format and Blu-ray until the end of May 2008m after which it is believed that all high-def titles will be released in Blu-ray format exclusively. HD DVD still has the backing of Paramount, DreamWorks and Universal, but this announcement does give Blu-Ray a better advantage in the high-def format war.
Barry Meyer, Chairman & CEO of Warner Bros, says:
"The window of opportunity for high-definition DVD could be missed if format confusion continues to linger. We believe that exclusively distributing in Blu-ray will further the potential for mass market success and ultimately benefit retailers, producers, and most importantly, consumers."
Jeff Bewkes, President and Chief Executive Officer, Time Warner Inc., the parent company of Warner Bros. Entertainment, says:
"Warner Bros. has produced in both high-definition formats in an effort to provide consumer choice, foster mainstream adoption and drive down hardware prices. Warner Bros decision. to distribute in a single format comes at the right time and is the best decision both for consumers and Time Warner."