Sony’s PS4 teaser trailer was the most viewed YouTube clip in the UK last month according to Marketing Week. The video racked up over 7.6 million views in just over a month, beating Call of Duty’s “Masked Warriors” clip, and an advert from Specsavers, which hasn’t even hit 1 million views yet.
The rankings, according to Marketing Week, are determined “using some of YouTube’s measures of viewer choice – number of views within the country, view rate (how much an ad people choose to watch), and percentage of organic views versus paid views.”