Andrew House, SCE’s President and CEO, has revealed that the PS4 is coming to western markets first due to “competitive pressures,” referring to Microsoft’s November release for the Xbox One. It will be the first time Sony has released a console in the West before releasing in its home country, Japan.
Speaking to Japan Times at E3, House also said that the PS4 would “allow for an aggressive cost-down strategy” over time, giving the company the ability to reach “the broadest mass of consumers that we can.”
House did not reveal when the PS4 would be released in Japan, but he hops that the PS4’s features will appeal to Japanese consumers and get back some market share from Nintendo’s Wii.