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PlayStation 3 Reaches 31% Market Share

According to analysis published by Strategy Analytics, the PlayStation 3 increased global market share to 31% in Q1 of this year. The report, “Games Consoles: Sony’s PS3 Increases Global Share In Q1 2010,” predicts that full year global sales of the PS3 will reach 14 million, compared to 17.5 million for Nintendo’s Wii and 10.5 million for Microsoft’s Xbox 360.

“The PS3 continues to benefit from the price cut last September,” notes David Mercer, Principal Analyst at Strategy Analytics. “This should help the PS3 maintain growth momentum throughout 2010.”

The first calendar quarter is traditionally one of the weakest periods in console sales, according to this report. But it can provide a useful indicator to the relative performance of competing platforms.

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