Despite the PS4 launching in Europe in late November 2013 across Europe, the console is still suffering shortages eights months on. Sony is struggling to keep up with demand for the PS4, while Xbox One units patiently sit on shelves waiting for someone to purchase one. “We haven’t yet caught up with the initial demand across Europe.” explained Fergal Gara, Managing Director of Sony Computer Entertainment UK. “We are still dealing with the day one market.”
Sony say there are “close” to clearing the backlog but admit that they may have lost some sales due to the lack of stock.
“We are in a bit better shape in the UK, but there are countries that are still selling out every last unit that drops into the market on a weekly basis,” said Fergal. “A good example at the moment would be Germany who had phenomenal sales figures last week, but they just haven’t had enough stock so far.”
In the UK, stock is still limited, but you can sometimes pick up a PS4 or bundle from stores. We were recently able to pick up a second standalone PS4 from a local Asda store by just walking in, but it was the last unit they had.