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Paramount follows suit towards Blu-Ray

Paramount is poised to drop its support of HD DVD after Warner Brothers’ recent backing of Sony’s Blu-ray technology, in a move that could kill HD DVD and bring the home entertainment format war to a definitive end. Paramount and DreamWorks Animation came out in support of HD DVD last sum­mer, joining Universal Studios as the main backers of the Toshiba format. However, Paramount is understood to have a clause in its contract with the HD DVD camp that would allow it to switch sides in the event of Warner Bros backing Blu-ray, according to people familiar with the situation.

Paramount is set to have a bumper 2008 with several likely blockbusters, including the latest instalment in the Indiana Jones franchise. Paramount joining the Blu-ray camp would leave HD DVD likely to suffer the same fate as Sony’s now obsolete Betamax video technology, which lost out to VHS in a similar format war in the 1980s.
Warners decision last week to throw its weight behind Blu-ray saw it join Walt Disney, 20th Century Fox and MGM as backers of the Sony format. The Warners move gives Blu-ray about 70 per cent of Hollywood’s output, although the format’s grip on film content will increase further when Paramount comes aboard.

[Via: FT.com]

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