The launch of the PSP download service has been held back due to Digital Rights Management (DRM) issues, which is used to protect content from getting pirated. According to John Koller, head of Marketing for SCEA, Sony is still working on DRM issues. As a result, a solid launch date has not been revealed, however, new details about the service were revealed.
The PSP store will support a variety of content including short form, and once music and movies are made available in the service, Koller promises that they will be of the same quality as UMD movies. Jack Tretton, SCEA President said:
"I think the advent of a long awaited and quite frankly long overdue ability to deliver a downloadable service for the PSP will help us out a great deal… Hopefully we’ll have it out there by the fall."